If you have the desire to be a successful salesperson, or if you’re leading a sales team, this article is for you. Thousands of books and articles have been written and millions of words used to detail successful sales techniques. However, these five keys are the basis of sales success. Without them, sales success will be a struggle and will be almost impossible.
1 – Believe In Your Employer
Work diligently for your employer. Like them or not, they have taken a giant step and have placed their trust in you, and quite literally their livelihood in your hands.
Serve your employer well. Work hard to show that you appreciate the opportunity they’ve provided to you. Keep in mind that is isn’t easy being the boss. Do your utmost to make your supervisor’s life easier, and no doubt he/she will make like easier for you.
2 – Believe In Your Product/Service
If you don’t believe in your product, you shouldn’t sell it. If you have no faith in the service you provide, you don’t need to be providing it – doing so would simply be unprincipled. And let’s face it, life is too short to look at yourself in the mirror knowing that you sold something that you wouldn’t buy or use yourself.
In order to believe in what you sell, it’s important that you take all the time you need upfront to ensure that the quality of your product is as good as what you say it is. Most businesses have product information which shows the advantages of buying its products or services.
Take a good look at the features and benefits of your products. Read and share stories from customers who are excited about your products and services. Look for the positive.
3 – Maintain Integrity and Honesty
“I cannot tell a lie… I chopped down the cherry tree.” While there is no real evidence that George Washington actually said this to his father, it is something we should all strive to live by. Honesty truly is the best policy.
Never, ever lie – no matter what the situation, lying only comes back to haunt you. Nothing destroys your credibility with your sales team, or with a customer faster than a lie. Make your word sacred, and others will respect you for it. Your sales team will learn to trust you and will work hard for you, and customers will see your moral fiber and will send business your way.
4 – Believe In and Invest In Yourself
Spend time and money to improve your skills and grow as a professional. Many employers offer sales and management training. Others offer tuition assistance for continuing education. Take advantage of these tools. Self-esteem improves as new skills and abilities are mastered. Opportunities not available in the past are no excuse for not reaching out and grabbing hold of any and all future opportunities.
5 – Work Hard
“I’m a great believer in luck and I find the harder I work, the more I have of it.” – Thomas Jefferson